Corporate Social Responsibility and Ethics

Question: Discuss the Corporate Social Activities in precise. Analyse the role of organizations and their CSR goals. Answer: Introduction This article will discuss the Corporate Social Activities in precise. The role of organizations and their CSR goals have been analyzed. In recent times, many organizations have undertaken corporate social activities to promote various causes. Several companies like Microsoft, Berkshire Hathaway, Google, Walt Disney and Sears are doing activities to promote several social goals. It is a right trend for capturing the mass appeal. These activities have helped the poor in various sectors. The donations go directly to many NGOs, old age homes, missionaries, orphanages and charities. World bodies like Red Cross, UNICEF, and UN are attached to these organizations to solve various issues (Kumar 2015). Walt Disney is a globally known organization who has done tremendous work in the field of CSR. They took some well-orchestrated steps to fulfill the goals of the poor. Their developmental works are respected and supported by many government organizations. Several awards and recognitions were de corated to them for their good works in the field of Corporate Social Responsibility (Mascarelli 2013). Definition of CSR Corporate Social responsibilities are the initiatives to assess and take responsibilities for the organizations effects on environmental and social wellbeing. Government bodies often recognize these responsibilities. It is an area of corporate citizenship. It involves incurring short-term costs that do not give immediate success. It would ensure that the organization gets the attention from people of various parts (Kumar 2015). They gradually start to recognize and appreciate the works done by the organizations. The corporate social activities promote positive social and environmental changes. It creates sizable impacts on social causes. Companies are investing in social and ecological areas. Similarly, some of the organizations are doing social works for local communities. They are using sustainable technologies in their operations. Currently many concepts have come up for corporate social responsibilities. Measurement of CSR activities The progress to the CSR targets is developing by a set of relevance key performance. The key performance indicators (KPI) need to be evaluated by tracking down the problems in a cognitive way. It might differ on the organizations and on their ties with the strategy or programs. They use quantifiable financial and non-financial measures until they agree on right after the strategy is being implemented (Watts 2013). The objectives and goals are defined properly. Mainly the KPIs are long-term considerations. It is related to CSR strategies. The effectiveness of CSR programs can also be measured through KPIs with a longer timeframe. Its existence ends once the projects end. CSR rating agencies A CSR rating depends on many aspects. It should be consist of audit report. The implementation process requires huge hardship to prevail. There are certain social, environmental and demographic aspects that define the scope for social responsibilities. A few corporate citizenship companies set the ratings. Agencies like EthiFinance and Vigeo of France provide requested rating in addition to their other products (Watts 2013). However, requested ratings and declarative ratings are different like chalk and cheese. Other agencies like, Arcet Cotation, BMJ rating and CFIE in France are dedicated to this type of service. In UK Manifest Information Services, Deminor in Belgium, Ethos Services of Switzerland and Glass Lewis and GMI in USA provide the CSR ratings (Schreiber 2013). Providers Indices or Families of indices Calvert The Calvert Social Index CRD Analytics Global Sustainability Index, Cleantech 100 Domini Domini 400 Social Index ECPI ECPI indices EIRIS GALA Index EthiFinance FTSE4Good Index Series Maplecroft Climate Innovation Indexes MSCI MSCI ESG indices and Barclays MSCI OWW Responsibility Malaysia SRI Index, Responsibility Singapore SRI index SAM DJSI Vigeo ASPI Euro zone, Ethibel Sustainability, Euronext Vigeo Business case for CSR Walt Disney is one of the largest and most recognized entertainment companies in the world. They are known for their corporate social practices as well. As the largest and proudest conglomerate in the globe, they have understood that they have certain responsibilities to fulfill. These activities are mainly about giving something to the society and its people. Disney has a tremendous amount of success in successfully accepting the giving back option who has helped them to be the company that they are today (Rosenberg 2012). In 2009, Disney named a leader in the field of CSR activity. They mainly focus on environment, community, and labor standards. They are also working for bettering the standard of living for the poor. Disney focuses heavily on volunteerism (Peters 2015). They have increased the amount of charity gradually. Positive reviews and positive ratings from various rating agencies have helped to build strong reputation for the company. They helped during the earthquake in Haiti in 2010. In the area of disaster management Disney has done enormous amount of work. Disney was the winner of Jane Goodall Global Leadership award for Corporate Social Responsibility in the year 2011. These awards and honors have made them more responsible towards social causes. They have taken significant steps to build responsible business practices. Volunteerism is a big step taken by Disney. They offer free tickets to the poor kids and slum kids. They also offer online free tickets to millions of people in exchange for a day of volunteer service from an organization of their choice. It has encouraged huge number of people in this activity thus creating value to the society. The environmental is an area where the recent problems lie. Environmental hazards need to be adjusted quickly ((Mascarelli 2013). A definite measure should be taken precisely to eradicate the adversities. Disney has done some amount of beneficial works to protect the global environment. Their goal is to benefit their guests, employees and partners in business. They are constantly making their organization a desirable place for work. Their consumer social responsibility efforts are making progressive steps for them. Their focus on environment from the beginning has been their theme for CSR activities. Through motion pictures and television programs, they are making progress in the field of consumer citizenship. Disney Nature films and motion picture studios have made three films on earth, water and oceans. Disney has planted more than three thousand plants in Brazils threatened Atlantic Forest. It has helped to protect 40,000 acres of coral reef in the region. They have taken steps in Savanna wildlife corridors in Africa (Mascarelli 2013). Disney built their worldwide conservation fund on the Earth Day in 1995. It has helped to make positive impacts on the communal fronts. Since its inception, the Disney Worldwide Conservation Fund has supported over $20 million in projects in over 112 countries. Their animals, plants and nature inspire people to do good things for the society. They have created a team for looking after the healthcare of the animals. Through community outreach and collaboration, the Walt Disney Company has done its efforts in CSR. In addition to charity and philanthropic works, they have contributed significant tax revenue and helped to consume local goods. Disney encourages the good deeds through its Disney Volunteer programs (Day 2014). Display activities of Companies in CSR Disney recently introduced once in a lifetime fundraising event held abroad. The Disney Magic Cruise ship generated more than $1 million for Make-A-Wish Foundation. It was a surprising event directed at the individuals to donate money for charitable works. They made Mickey Mouse and Mini mouse the icons for this event. It had interactive sessions, fun games, and events with guests and famous personalities. It hosted a grand ceremony of the day when Disney started their Disneyland. Disneyland was the site where the make a wish was granted. It is a special place for nurturing childrens hope (Mascarelli 2013). It included several fun activities for the kids. Taking a round by Disney Cruise, working with Disney animators, meeting favorite Disney characters and visiting the sets of Disney films were included for the kids. Disney has recently donated 160,000 books to the poor kids in various parts of the world. Disney Wildlife Conservation Fund (DWCF) has contributed more than $750,000 thi s year for helping the scientists whose work focuses on protecting wildlife and wild places. They funded nearly fifty projects in twenty-five countries. Walt Disney World Co. paid all administrative and overhead costs. They also gave numerous awards to those who performed social works throughout the year. Disney has also created various parks and playgrounds for boys and girls. They have given wonderful playgrounds to them. Disney has brightened the life of the children in need around the globe through global outreach programs. They have made positive impacts in the communities they serve. They have further strengthened the traditions and cultures. Their goal is to benefit their guests, employees and partners in business. They are constantly making their organization a desirable place for work. Their consumer social responsibility efforts are making progressive steps for them. Their focus on environment from the beginning has been their theme for CSR activities. Through motion pictu res and television programs, they are making progress in the field of consumer citizenship. Disney Nature films and motion picture studios have made three films on earth, water and oceans. Disney has planted more than three thousand plants in Brazils threatened Atlantic Forest. It has helped to protect 40,000 acres of coral reef in the region (Mascarelli 2013). Conclusion It can be concluded that CSR activities are getting bolder day by day. Several path breaking approaches have been taken to enhance the standard of living for everyone. Several companies like Microsoft, Berkshire Hathaway, Google, Walt Disney and Sears are doing activities to promote several social goals. It is a right trend for capturing the mass appeal. These activities have helped the poor in various sectors. The donations go directly to many NGOs, old age homes, missionaries, orphanages and charities. World bodies like Red Cross, UNICEF, and UN are attached to these organizations to solve various issues (Ahmad 2013). Corporate Social responsibilities are the initiatives to assess and take responsibilities for the organizations effects on environmental and social wellbeing. Government bodies often recognize these responsibilities. It is an area of corporate citizenship. It involves incurring short-term costs that do not give immediate success. There are certain social, environmenta l and demographic aspects that define the scope for social responsibilities. A few corporate citizenship companies set the ratings. Agencies like EthiFinance and Vigeo of France provide requested rating in addition to their other products. However, requested ratings and declarative ratings are different like chalk and cheese. Other agencies like, Arcet Cotation, BMJ rating and CFIE in France are dedicated to this type of service. Disney has a tremendous amount of success in successfully accepting the giving back option who has helped them to be the company that they are today. Disney built their worldwide conservation fund on the Earth Day in 1995. It has helped to make positive impacts on the communal fronts. Since its inception, the Disney Worldwide Conservation Fund has supported over $20 million in projects in over 112 countries. Their animals, plants and nature inspire people to do good things for the society. They have created a team for looking after the healthcare of the ani mals. References Aguinis, H. and Glavas, A., 2012. 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