MacDonalds CSR Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

MacDonalds CSR Strategy - Essay Example Examined in this essay are factors influencing the implementation of MacDonald’s CSR strategies and the current aspirational goals contained in the corporation’s â€Å"2020 CSR and Sustainability Framework† launched in 2014.   MacDonald’s CSR strategy remains reputable with other corporations operating in the same niche mirroring their strategies. The company’s ultimate goal entails the reduction of environmental impact of its operations. In addition, the company aims to ensure sustainability whereby, they emphasize on human well-being, energy efficiency and animal health. In the case of the latter, they support entrepreneurs whose animal rearing projects encompass sustainable production. In the fiscal year 2012-2013, the company sourced 100% whitefish from certified fisheries verified by agencies for using sustainable means of production. In addition, the company installed approximately 300,000 energy-efficient kitchen equipment in different outlets (2014). The rampant rise in obesity and the increase in environmental degradation played a pivotal role in influencing MacDonald’s CSR strategies. Wihbey (2012) estimated that the rate of obesity among male adults is 32.2% whereas, that of women is 35.5%. In addition, obesity in the country costs the government an estimated $ 190 billion in medical expenses (Whibey, 2012). Poor dietary habits and leading a sedentary lifestyle are the major causes of obesity in the US. Therefore, companies operating in the fast food industry must be accountable for decreasing the rampant rise in obesity in the country. Intervention strategies implemented by the government continues to compel companies such as MacDonald’s to implement their own CSR strategies that help decrease the rate of obesity. For example, the use of more organic products in the preparation of their meals, and the provision of healthier alternatives to soft drinks (bypasses the soda tax while ensuring a healthy alternative f or customers). Conversely, increased environmental pollution across the globe also compelled MacDonald’s to re-assess their sourcing strategies, packaging materials, and energy consumption in their different outlets.