Mathew Brady (the 19th century photographer) and his influence on Term Paper

Mathew Brady (the 19th century photographer) and his influence on historical media - Term Paper Example He is also considered to be one of America’s greatest photographers in his time, during the 19th century. Later on, he became and is currently known to be the father of photojournalism. Born on the eighteenth day of May in the year 1822 in Warren County in the state of New York to an Irish immigrant family, Matthew Brady grew up, later left his Irish immigrant parents and moved to the city of New York when he was only sixteen years of age. When he arrived in that city, he first took the profession of being a clerk in a department store. Soon after working in this job, he created and made his very own business industry in the making, manufacturing and creating cases for jewelry and other trinkets and charms. As a hobby and leisure pursuit, Brady had a great interest and loved to take photographs. He decided to study photography soon after. One of the teachers that he had was William Page. In the year 1839, Page had introduced Brady to Samuel F. B. Morse, who had been one of Page’s instructors and mentors in the art of pictures and was one of the first to ever introduce photography to the United States of America. At that time, Morse just came back from the continent of Europe, who has just begun to start the application of photography, which was still a new process during that time. During his classes as a student of photography, his incredible and exceptional talent and skill in photography was observed and noticed. He was able to quickly realize and find out about his natural ability and gift in taking daguerreotypes and photographs, mostly portraits of renowned Americans. Through Samuel Morse and William Page, he was able to become more and more interested and fascinated with the new art of photography. Because of his growing interest and love for photography and pictures, he later decided to save up his own money to have enough capital in order to create and own his very own photography studio so that he could follow his ambition

Nutritional adventurism Essay Example for Free

Nutritional adventurism Essay This article is about the effect of the show ‘MasterChef’ on the nutritional adventurism and culinary knowledge of children. The show is a reality game show about cooking, hosted by two chefs. The article explains how the show had appealed to young audiences. ‘MasterChef’, claims the article, has caused an increase in television ratings for the channel from which it is shown. The show has also given children extra culinary knowledge. Now, children are more interested and more critical about what they eat. They also judge their own food and the food prepared by their parents or other people. The show sparked numerous cooking lessons and workshops. Numerous recipes featured on the show have also been downloaded over the internet. Personal Opinion: I always believe that teaching children how to cook will help them in the future. Culinary skills learned early will definitely result to future households where food is a primary concern. MasterChef, and its effects on young audiences illustrates the possibility of making young audiences interested not only in the cooking show but more importantly in the food that they eat. Summary 2: This article is about the Community Gardens program which has three goals; to bring the community and the government together to address nutritional problems, to promote horticultural knowledge and initiate an exchange of indigenous horticultural knowledge, and to create an indigenous garden industry which will give communities livelihood and address their health needs. According to the article, collaboration in the community in horticulture gives the community a sense of food security because gardens are just as important as water systems. The article also illustrates how the program has succeeded in bringing together communities and encouraging innovative ways of horticulture. The fringe benefit of all these is the availability of healthy produce for the communities in which the program was implemented. Personal Opinion: I have confidence in the health benefits of organic and fresh food. The essence of community gardening comes to me not only as a means of providing the opportunity for communities to eat healthy but also the opportunity for communities to value the fruits of community effort. The Community Gardens Program is one such program that fosters fellowship and concern among community members while making healthy food available at the same time. Summary 3: Wangkatjungka is the main focus of this article where the establishment of home vegetable patches was apparently spurred by childrens’ school projects. Many vegetable patches mushroomed all over town because of this and each household began to eat what they produced. This was a very welcome change for the people of Wangkatjungka, second to the community ban on alcohol. According to the article, the establishment of household vegetable patches has made organic and healthier food available for the children and the adults. The article claims that this trend in backyard gardening has contributed so much to the community in that it has vowed to support and continue the project until each household in the community has their own vegetable patch. Personal Opinion: Having your own vegetable patch is such a good idea for me that I might even be starting my own. This article has given me enough new insights to consider the benefits of backyard grown produce and look into the possibility of having my own vegetable garden. I like fresh vegetables, and I like freshly picked organic fruits and vegetables even better. Summary 4: The relationship of diabetes and the eating habits of people is tackled in this article. In it a study by a certain Himsworth is mentioned that showed why third world countries had lesser incidence of diabetes and obesity compared to Western countries. The article attributes this to the kind of food that people eat in these countries; third world countries have more unprocessed carbohydrates and adequate animal protein in their diets than in Western countries. The article also outlines the value of healthy and basic or simpler eating in the control of diabetes and other metabolic disorders. It states that people who eat more plant or fruit based food are less likely to suffer metabolic disorders like diabetes and obesity. Personal Opinion: There are so many metabolic disorders that cause a myriad of health problems nowadays and it is comforting to know that the best weapon against these diseases is simply, basic and healthy eating. I am a believer in the idiom that ‘prevention is better than a cure’ as well as in the motto that ‘it would be better to spend money on healthy food than on medicine. † The insights offered in this article have encouraged me to eat healthier and begin my pursuit of a longer, healthier life. Summary 5: To sum up this entire article, one can simply say that it taunts at the way the judges in the show MasterChef make their judgments and throw snide comments at their contestants. The article purports that the decision of the MasterChef judges are influenced by the aesthetic or visual quality of the food presented and not by palatability of the food. The article implies that the show does not give justice to the way ordinary people cook, rather it insults the cooking skills of ordinary people by showing that cooking on television is not the same as real cooking, and that in the MasterChef kitchen, one doesn’t have to cook delicious food if one can be chefy with the presentation. Personal Opinion: I have seen the show, MasterChef myself and this article seems to have reason to claim that the judges in the show do not necessarily judge according to how ordinary people cook but have begun to become influenced by how one would expect food prepared by a professional chef. I believe that it is the show’s spontaneity and ‘reality’ that gives it its appeal and if the judges fail to remain in these ideals the show will ultimately fail.

Alternatives to Live-Action Fictional Films :: Film, Documentary

Is there an alternative to live action fictional films? And if there is an alternative is there a chance it could be entertaining? Who doesn’t enjoy a good fiction film? In Film: An Introduction by William H. Phillips, we learn that the alternative to such films can be both enlightening and entertaining (299). What type of film could be both enlightening and entertaining? Documentaries are. There is potential in a documentary film, also referred to as non-fictional films, which fictional films cannot grasp. According to Jack C. Ellis, a known documentary film critic, documentaries â€Å"(1) communicate insights, achieve beauty, and offer understanding.† They also â€Å"(2) improve social, political, or economic conditions† (qtd. in Phillips 299). In ways documentary films are similar to fictional films. Both types of films have infinite possibilities of topic choices to choose from and have a crew to influence and manipulate the film so that it can be accepted the way they want it represented. However, documentary films are created to be works of informative and factual art. Fictional films, although they may stem from the ground of truth, they branch into the realm of unrealistic entertainment (316). But why is there a big market for documentaries? The answer is simple. Each person alive; whether they are young, old, intelligent, undereducated, black, white, Baptist, atheist, everyone has an interest in something and documentaries can inform an audience about that particular interest (316). There are two types of documentaries, the narrative and the non-narrative. The majority of documentary films are made up of non-narrative films, meaning that there isn’t an actual story being portrayed in the film rather just a list of information that make an argument (301). Narrative documentaries create and develop a story, normally following a person and their ambitions. This type of documentary is more comparable to fictional films versus non-narrative films because the information presented does not have to be sequential as long as it is factual (302,303). Both types of documentaries use artifacts, such as photographs, that pertain to the subject in their film and are spliced from one frame to another in the editing process, to force the point of view that the director wishes to portray onto the viewer (301 & 306). This is the reason that Phillips refers to documentaries as ‘Mediated Reality’. A documentary film is biased and cannot be objective. It may be perceived as truth by viewers, but there is a difference between the genuine footage that was recorded and the censored scenes that were developed in editing.

hate speech :: essays research papers

Filtered Freedom Hate speech is often misunderstood because it can be classified as either careless or intentionally hurtful. Many people interpret careless statements as acts of aggression, but with good reason. It would be false to say that the freedom of speech has never been manipulated to inflict damage upon others. Questions have been risen of what hate speech is and if it should be allowed to be viewed by public access. Alan M. Dershowitz delivers an enumerative definition of the term by asserting all speech that criticizes another’s race, religion, gender, ethnicity, appearance, class, physical or mental capabilities, or sexual preference. However simply defining hate speech by listing out its various forms only amplifies its definition, but it fails to clarify. Vicki Chiang manages to provide a more analytical understanding of the term by listing the various forms of the act and addressing the effects upon all involved. Dershowitz’s list of hurtful instances of hate speech conv eys a definition of the term as a whole, but does not cover all forms hate speech. Hate speech is any action that conveys a critical perception of an opinion which criticizes a group in a harmful manner. By addressing all forms of hate speech and considering all involved it can be concluded that though such media is often viewed as offensive, it should not be censored by a legislative body that advocates freedom of speech. In a library, one should be allowed access to the records of the past in order to prepare for the future, despite the severity of the content. As a public place designed to encourage mental stimulation, obstruction of knowledge in a library is a sociological setback. Hindering a nation’s source of intellectual growth and the entire potential of the country, will inevitably do more harm than it can good. Though one may argue that the preservation of information regarding such events could inspire new acts of hate, the past will shed light on what to do in such situations. People need to understand why the statements made in the past did not always justify their actions. It is our cultural history that provides us with insight of what is just and what is prejudiced. Cultural values feed off freedom of expression, whether it is through censorship or the proclamation of beliefs and feelings. Such a liberty is the foundation of our country, and should not be obstructed in a place of common ground such as a library.

Chess – the game for everyone

Chess is a board game for everyone. Chess is played on a square board of eight rows and eight columns. The color of the sixty-four squares alternate and is referred to as light squares and dark squares. The light squares are at the right hand of the rank nearest to each player, and the pieces are set out as shown in the diagram, with each queen on its own color. The pieces are divided by convention, into white and black sets. The game starts with 2 kings, 2 queens, 4 rooks, 4 bishops, 4 knights and 16 pawns. Chess demands you to think about which way to go to win against another side. In this writing I want to discuss the passages on the chessboard that players consider and calculate to win and when we consider life in the universe people do their best to obtain the same goals. Life is life. The specialness of the game is played by large numbers of ordinary and not so-ordinary people. Chess may even provide unusually clear examples of these various aspects of life. Because chess is an arena in which the tasks are entirely mental, where complete information is available to both players and their moves it can be recorded accurately. In this sense, chess may even illuminate aspects of life. When you play chess, all moves are up to you like life, you will find out your own limitations. A passionate claim without any evidence or argument can never support more than a statement of faith, but if it too is insistent it may betray a doubt about the real value of the game. Chess is quite reflective of the dimensions. The board, a finite realm of two dimensions, is similar to a finite view of the universe. Chess has two basic types of movements on this field: the finite players and the infinite players. The finites are the king, the pawn and the horse; who move in single bounds of a pre-established length. The infinites are the queen, the bishop and the rooks; who move in bound at any length, theoretically able to escape the two-dimensional limits imposed by the board. In life the queen is a good manager who always finds out the best way to achieve her key targets lead to checkmate. We'll now examine the directions in which they may move. A pawn is biased. The fawn may only go straight unless altered in course by removing another piece at either of ts' forward diagonals. The pawn starts out with the option of a two-square move, as if running out into battle, but then continues at a single square pace. In life the pawn is staff or employees who are loyal and dedicated to help the manager achieve his or her goal. A rook moves infinitely either forwards or sideways; the bishop is similar in movement to the rook, but is offset by 45 degrees. The queen is a precise super imposition of th e rook and the bishop. The king is a queen with a single square limit, or, simply put, a ring around itself. In fact, life is like a chessboard. People can justify their moves all they want, but they will be concerned and checkmated if they do not checkmate their opponent first. People live in a community and have to know how to exist in it. For example, to have a good life, an employee works hard and has the good relationship with colleagues. He or she has to follow the rules of a company as well as a society, and he or she also desires to have a better position in the workplace. As a result of this, he or she is a good player. Chess also has rich symbolism which the imaginative may develop, and it has often been used for the purpose of authors of improving essays. Chess moralities of this sort were abundant in the medieval era, but one feels that people are normally reading into chess the values they already possess. In life, there is no bad staff in the good manager’s eyes, he or she understands and grasps the employee’s ability to lay work properly. A slightly stronger claim is to say that chess is not just another part of life, but is a particularly worthy, rewarding or exemplary part. All chess players know its rewards, and its best players are more enthusiastic like Tarrasch’s famous quote: â€Å"Chess is a form of intellectual productiveness and intellectual productiveness is one of the greatest joys of human existence. † Because chess presents complex but unambiguous problems, psychological researchers have been very interested in chess. Chess is a key field for research in psychology, although chess players have not yet felt the benefit of many insights. The game of chess is not merely an idle amusement. Circumspection which surveys the whole chessboard, or scene of action; the relations of the several pieces and situations, the dangers they are respectively exposed to the several possibilities of their aiding each other. Caution is not to make our moves too hastily. This habit is best acquired by observing strictly the law of the game. For example, if you touch a piece, you must move it somewhere, if you set it down, you must let it stand. And it is therefore, best that these rules should be observed as the game. Look at chess, and you may find their truths about life: â€Å"The chess-board is the world, The pieces are the phenomena of the Universe, The rules of the game are what we call the laws of Nature, The player on the other side is hidden from us. † Thomas Huxley(1825-1895). The statements of Thomas Huxley and the illustrations of life above are as the powerful weapons/techniques to conquer this game of life, so cunningly complex, yet , my movement is centered, flowing and letting go. Without a doubt, it is my turn to move. I am the chess player not the chess piece. I have myself as my sole opponent in this chess of life. I am the sole barrier to my success if I will not do anything.

Boiling Definition in Chemistry

Boiling Definition in Chemistry Boiling is defined as  a phase transition from the liquid state to the gas state, usually occurring when a liquid is heated to its boiling point. At the boiling point, the vapor pressure of the liquid is the same as the external pressure acting upon its surface. Also Known As:  Two other words for boiling are  ebullition and vaporization. Boiling Example A good example of boiling is seen when water is heated until it forms steam. The boiling point of  fresh water at sea level  is  212 °F (100 °C).  The bubbles that form in the water contain the vapor phase of water, which is steam. The bubbles expand as they get closer to the surface because there is less pressure acting upon them. Boiling Versus Evaporation In the process of evaporation, particles may transition from the liquid phase to the gas phase. However, boiling and evaporation do not mean the same thing. Boiling occurs throughout the volume of a liquid, while evaporation only occurs at the surface interface between the liquid and its surroundings. The bubbles that form during boiling do not form during evaporation. In evaporation, the liquid molecules have different kinetic energy values from one another.

The Marketing Campaign Planning Checklist That Will Get You Proactive

The Marketing Campaign Planning Checklist That Will Get You Proactive Plan your work. Then work your plan. ^ Thats one of my favorite quips of all time. Why, you ask? Because its simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how youll measure success). Planning provides intense focus on  growth instead of being distracted by the trivial minutia. Avoid the overwhelming nature of marketing. There is so much to do, so solid  planning helps you avoid the stress because youll become super organized. Collaborate more effectively + efficiently. Planning eliminates last-minute fire drills  and miscommunication. So how can you reap all of those benefits? Im glad you asked.  Ã°Å¸Ëœâ€° This Is The Ultimate Marketing Campaign Planning Checklist That Will Get You ProactiveGet Your FREE Marketing Campaign Planning Template (And Plan More Effectively Than Ever) Download your free marketing campaign template kit to plan  anything. Youll get: A planning template spreadsheet you can easily customize  with Excel (or upload it into Google Sheets if thats more your thing). A  content calendar PDF template to help you visually map out your publish dates. This is  especially handy for rough, high-level planning- just print, write your ideas on sticky notes, and add those to the dates so you can move things around as you map out your campaign timeline. A campaign checklist to help you remember all of the main points from this blog post. This will help you focus + make sure you dont miss anything. I recommend downloading this kit now and implementing the actionable advice youll learn throughout this post immediately. After all... amazing  ideas without solid execution  never  boost your results. Amazing ideas without solid execution  never boost your results.What Is A Marketing Campaign? (For The Sake Of Understanding Everything In This Post) Here's your marketing campaign definition: A marketing campaign  is a project consisting of multiple pieces of content or events, connected together by a unified theme, with clear start and end dates. Marketing campaign planning, then,  is the process of organizing everything behind the scenes to ensure a smooth, efficient process. Planning helps you nail every deadline  for every piece/event you publish/host within your campaign. A Few Marketing Campaign Examples Some marketing campaign examples may help illustrate this concept a little better. 1. Product Launches Has your business launched a new product or service? It's likely you didn't just publish one blog post and called it good. Product launches are great opportunities for a multi-faceted marketing campaign. The last thing you'll want to do is share the news once and  assume everyone in your audience now understands you offer something new. For product launch campaigns, you may consider: A product announcement blog post A complementary content marketing style, educational, blog post A landing page all about the new product, feature, or service Social media messages directing traffic to both blog posts + your landing page Facebook ads directing traffic to the landing page AdWords and other paid search advertising to  capitalize on purchase search intent Emails to your current customers Emails to your prospects list you've built via content marketing best practices Press releases for specific  niche publications Press release for local news media Native advertising in niche publications Product demo webinars Another blog post with the demo webinar video embedded Retargeting ads for those who've seen the news anywhere on your blog posts, landing pages, and beyond Kathryn, our Head of Product Marketing, manages product launch marketing campaigns like this all the time. Here's a screenshot of what this actually looks like mapped out on a calendar: Not all of this  content needs to ship at the same time. You can plan when each piece will publish, outline the tasks you need to complete for each,  map out the dates when each task needs to be completed, and delegate accordingly. ^ This is what you'll learn throughout this blog post. 2. Content Launches Imagine publishing a brand new course, e-book, video series, podcast, microsite, or tool. Just like a product launch, these large-scale content projects deserve more than one-and-done communication. You'll likely want to schedule: A landing page that contains the content and is optimized to convert traffic (Example: Headline Analyzer) A blog post  that shares the content (Example:  How To Write Headlines That Drive Traffic, Shares, And Search Results) A social media campaign to promote the blog post or direct traffic directly back to the landing page (or both, because... why not?) Emails to your customers to give the content away for free Emails to your prospects Emails to your friends in the industry asking them to share your content Facebook ads, paid search ads, and retargeting ads to broaden your audience well beyond  the folks who already know your business Internal links from your most popular blog posts with calls to action directing your visitors' attention to the new content Links from your new blog posts to direct traffic to the big content ^ You get the picture... You invest a lot of time + effort into large-scale content. Make the most of it by scheduling a campaign to share it long after the initial launch. For example, when recently released the Marketing Strategy Certification Course, this is what the campaign looked like: 3. Events Events often require promotion beforehand (to get attendees), during (to communicate  where  attendees need to go + what attendees need to know or do), and after (to reiterate the value of the event + convert prospects as necessary). Examples here include conferences, virtual summits, webinars, and Meetups. Your event campaign may include: Before A landing where prospects can sign up to attend Emails to customers to  influence more attendees Emails to  the email list you've built using content marketing methodology Press releases to niche publications that share  upcoming events Press releases to local media to attract local prospects Social media messages to share  the event landing page with your existing following Itinerary emails for  those who sign up to help them 1) know they made the list, and 2) select the  sessions they'd like to attend most During A mobile app with daily itineraries A print itinerary Swag bags + name cards and lanyards Wayfinding signage Presentation decks + speaking points Printed handouts to help attendees implement the advice you're providing Landing pages to give away free product + content you talk about during the event Booth materials and signage An event hashtag + a way to showcase the social messages during the event After Emails thanking attendees for coming + reminding them of the value they received from your event Emails providing additional information attendees may have requested during the event, like presentation decks and  video recordings of the event (which may also require landing pages, SlideShare decks, or YouTube videos) Emails optimized to convert attendees into paying customers An old school, physically mailed letter with a certification + swag Again, you get the idea here. Here is an example of a webinar campaign Kathryn organized when we collaborated with Pat Flynn from Smart Passive Income: An event is definitely a marketing campaign with a clearly defined start and end date for each phase of the project, with all communication centered around a topic (the event itself). Use These Marketing Campaign Examples To Plan Your Own Content + Promotion Checklists You're going to learn a lot more about this throughout the campaign planning checklist. But essentially, with each of the examples above, I simply brainstormed all of the content pieces that would make sense for each campaign. You will do the same for your own marketing campaigns. It's not rocket science. But rather, identifying the content ideas that you can realistically execute to make your campaign more successful than publishing one-and-done content. If you'd like more content ideas to kick start your campaign brainstorming, read this comprehensive blog post: Recommended Reading:  113 Content Types To Organize With Your Marketing Calendar Your Marketing Campaign Planning Checklist Our CEO and Co-Founder, Garrett Moon, says... The simplest approach is often the best place to start. It's easy to let the amount of things you could do overwhelm you. And overwhelm makes it hard to start, especially because humans are naturally adverse to change. That's why the following checklist  is kinda... minimalist. I recommend NOT overcomplicating the process here simply because it doesn't have to be complicated. Based on my experience managing marketing campaigns for years, this is what I highly recommend you do (consider this a marketing campaign planning checklist): [ ] Draft The Campaign Launch Brief Your launch brief is the version of truth for the high-level communication behind the campaign. It includes: The marketing campaign idea The resources + budget The goal + how you'll measure it The speaking points A link to your content + promotion checklist A link to your high-level marketing campaign sprints A link to your marketing calendar campaign timeline + ship dates ^^^ You can simply  copy + paste that list into a Word Doc, Google Doc, or Evernote Note, then flesh  out the details. There is also a free Word Doc template in the bonus content within this blog post- you can simply download that and get started immediately. Think about these seven points as an outline that will help you easily communicate the purpose of your campaign and how you will execute it. So let's take a look into each of these points. I've found it helpful to  answer questions as a framework for clarifying your plan: [ ] Clarify The Marketing Campaign Idea Answer this: Who will this campaign benefit the most? As you  think through your audience: Try to target only one  prospective customer. If your idea is broad or you know it will benefit multiple audiences, consider planning multiple campaigns.  This will prevent you from spreading your message too thin (or sharing information one audience type just wouldn't care about). Target a  specific sub-set within your audience.  For example, if you are targeting lawyers for your campaign, which kind of lawyers will you target (e.g. corporate lawyers, estate planning lawyers, personal injury lawyers, etc.)? Write a story about why your campaign will help this audience. Fill in the blanks of the following  framework, putting yourself into your audience's shoes: As an {audience type}, I want to {do something} so that {I get a desired value}. At this point, you will also describe the project in a couple sentences or paragraph, essentially coming up with the campaign definition. Think of this as the elevator pitch for your campaign. For example, when we recently released the Marketing Strategy Certification Course, this is what the project description looked like: Staying organized is a never-ending struggle. As marketers, we live in a fly-by-the-seat-of-our-pants world, and if we aren’t organized, it can feel like one fire drill after another. Well, not anymore. This course is all about getting you insanely organized and giving you the tools for real 10x growth. We’ll teach you how to prioritize the RIGHT kind of content, how to optimize it for 237% more engagement, and how to take control of your marketing strategy (not the other way around). Ready to get started? Cool. Keep scrolling. As in the example, your campaign description connects the dots between what you will provide  (e.g. the content within the campaign) and the value the audience gets (e.g. what's in it for them). You'll learn more about understanding  what your audience values in the following Speaking Points check. [ ] Know Your Resources + Budget Answer this: What kind of resources might you need to complete the campaign? As you consider this question, you will: Brainstorm the talent + people the campaign will require to be successful. For example, if you decide to build a free online tool, you may need help from a developer who is typically not on your marketing team. Now is the time to think through this roadblock and work with the right folks internally (or look for an external partner) to help you make the  campaign a reality. Make sure your marketing team has the tools it needs before you start executing. The last thing you need is to take on a  campaign only to have it come to a halt because tools weren't part of your budget. Consider the  time it may take your team to complete the project. How much can they take on given the campaigns they are currently working on? What might your  launch date be given this knowledge? Have a clear budget. You may need to work with those partners, buy tools for your team, or account for overtime your staff will take on. ^^ At this point, you are thinking high-level. These are estimations (all aside from budget, which you can clearly know for actual money you will need to buy tools or services from external vendors). The rest is  a very educated guess based on your experience. In the Content + Promotion check, you will literally map out every piece of content within a campaign, then determine who will do specific parts + how much time it will take to complete. That will help you understand  and define exactly what to expect from your resource. Right now, knowing your resources and budget at a high-level can help you get sign-off from the big wigs so they know what to expect as you take on this campaign. [ ] Define Goal  + How You'll Measure It Answer this: What results will this campaign produce? If you have  data from similar campaigns, you may be able to get to a specific figure here. This extremely detailed blog post will help you understand  what to expect from future content performance based on your historical data. If you don't have historical data on similar  campaign of this kind, it's still helpful for your team to know why you are taking on this campaign (and not something else). You can write this simply in your launch brief: The goal of our campaign is to influence {specific metric}. Now, before you launch, you will need to know how you will track the results the campaign produces. A tool  like Kissmetrics  will help you track nearly anything. Or you may opt to use Google Analytics with its Goals and Custom Reports functionality. Let's look at an example of setting up Google Analytics Goal tracking + Custom Reports to view the information. Since a majority of you likely have larger marketing goals to influence email subscriber signups from your campaigns, let's use this as an example for your goal metric for your campaign. Open Google Analytics  and click  Admin. Select Goals. Click + New Goal. Name the goal, select Destination, and hit Continue. Select Begins With for your destination, then write in the slug of the page your users see after they convert into your email list. Oftentimes, that is a specific thank you page on your website, so that's the example you're learning here. Then hit Save. It takes up to two days for Google Analytics to know you want the tool to track that metric, so give it some time. But in the meantime, let's set up a Custom Report so you can view those results when they start rolling in. Select Customization and click Custom Reports. Hit + New Custom Report. Title your custom report (I like to use the same Name from my goal). In Metric Groups, search for your goal name and select that goal's Goal Completions option from the dropdown. In Dimension Drilldowns,  search for and select Goal Previous Step - 1. Hit Save. Now once Google Analytics starts tracking your goal, you will use the Custom Report to view the pages your audience saw immediately before converting into your email list. This will help you understand which pieces of content within your campaign have been most successful (along with viewing how all of your other content is performing for this goal, too). ^^^ Essentially, now you know how you will measure your marketing campaign's success.

The Albany Plan of Union

The Albany Plan of Union   The Albany Plan of Union was an early proposal to organize the British-held American colonies under a single central government. While independence from Great Britain was not its intent, the Albany Plan represented the first officially-endorsed proposal to organize the American colonies under a single, centralized government. The Albany Congress While it was never implemented, the Albany Plan was adopted on July 10, 1754, by the Albany Congress, a convention attended by representatives of seven of the thirteen American colonies. The colonies of Maryland, Pennsylvania, New York, Connecticut, Rhode Island, Massachusetts, and New Hampshire sent colonial commissioners to the Congress. The British government itself had ordered the Albany Congress to meet in response to a failed series of negotiations between New York’s colonial government and the Mohawk Indian nation, then a part of the larger Iroquois Confederation. Ideally, the British Crown hoped the Albany Congress would result in a treaty between the colonial governments and the Iroquois clearly spelling out a policy of colonial-Indian cooperation. Sensing the certainty of the looming French and Indian War, the British considered the cooperation of the Iroquois to be essential should the colonies be threatened by the conflict. While a treaty with the Iroquois may have been their primary assignment, the colonial delegates also discussed other matters, like forming a union. Benjamin Franklin’s Plan of Union Long before the Albany Convention, plans to centralize the American colonies into a â€Å"union† had been circulated. The most vocal proponent of such a union of colonial governments was Benjamin Franklin of Pennsylvania, who had shared his ideas for a union with several of his colleagues. When he learned of the coming Albany Congress convention, Franklin published the famous â€Å"Join, or Die† political cartoon in his newspaper, The Pennsylvania Gazette. The cartoon illustrates the need for a union by comparing the colonies to separated pieces of a snake’s body. As soon as he was selected as Pennsylvania’s delegate to the Congress, Franklin published copies of what he called his â€Å"short hints towards a scheme for uniting the Northern Colonies† with the support of the British Parliament. Indeed, the British government at the time did consider that placing the colonies under closer, centralized supervision would be advantageous to the Crown by making it easier to control them from afar. In addition, a growing number of colonists agreed with the need to organize in order to better defend their common interests. After convening on June 19, 1754, the delegates to the Albany Convention voted to discuss the Albany Plan for Union on June 24. By June 28, a union subcommittee presented a draft plan to the full Convention. After extensive debate and amendment, a final version was adopted on July 10. Under the Albany Plan, the combined colonial governments, except for those of Georgia and Delaware, would appoint members of a â€Å"Grand Council,† to be overseen by a â€Å"president General† appointed by the British Parliament. Delaware was excluded from the Albany Plan because it and Pennsylvania shared the same governor at the time. Historians have speculated that Georgia was excluded because, being considered a sparsely-populated â€Å"frontier† colony, it would have been unable to contribute equally to the common defense and support of the union. While the convention delegates unanimously approved the Albany Plan, the legislatures of all seven colonies rejected it, because it would have taken away some of their existing powers. Due to the colonial legislatures’ rejection, the Albany Plan was never submitted to the British Crown for approval. However, the British Board of Trade considered and also rejected it. Having already sent General Edward Braddock, along with two commissioners, to take care of Indian relations, the British government believed it could continue to manage the colonies from London. How Albany Plan Government Would Have Worked Had the Albany Plan been adopted, the two branches of government, the Grand Council and the president General, would have worked as a unified government charged with dealing with disputes and agreements between the colonies, as well as regulating colonial relations and treaties with the Indian tribes. In response to the tendency at the time of the colonial governors appointed by the British Parliament to override the colonial legislators chosen by the people, the Albany Plan would have given the Grand Council more relative power than the president General. The plan would have also allowed the new unified government to impose and collect taxes to support its operations and provide for the defense of the union. While the Albany Plan failed to be adopted, many of its elements formed the basis of American government as embodied in the Articles of Confederation and, eventually, the U.S. Constitution. In 1789, one year after the final ratification of the Constitution, Benjamin Franklin suggested that adoption of the Albany Plan might have greatly delayed the colonial separation from England and the ​American Revolution. â€Å"On Reflection it now seems probable, that if the foregoing Plan [the Albany Plan] or something like it, had been adopted and carried into Execution, the subsequent Separation of the Colonies from the Mother Country might not so soon have happened, nor the Mischiefs suffered on both sides have occurred, perhaps during another Century. For the Colonies, if so united, would have really been, as they then thought themselves, sufficient to their own Defence, and being trusted with it, as by the Plan, an Army from Britain, for that purpose would have been unnecessary: The Pretences for framing the Stamp-Act would not then have existed, nor the other Projects for drawing a Revenue from America to Britain by Acts of Parliament, which were the Cause of the Breach, and attended with such terrible Expence of Blood and Treasure: so that the different Parts of the Empire might still have remained in Peace and Union,† wrote Franklin. Britain’s Reaction to the Albany Plan of Union Fearing that if the Albany Plan was accepted, His Majesty’s Government might have a hard time continuing to control its now far more powerful American colonies, the British Crown hesitated to push the plan through Parliament. However, the Crown’s fears were misplaced. The individual American colonists were still far from being prepared to handle the self-government responsibilities demanded by being part of a union. In addition, the existing colonial assemblies ready to surrender their recently hard-won control of local affairs to a single central government. Indeed, that would not happen until well after the submission of the Declaration of Independence.   The Legacy of the Albany Plan of Union While his Albany Plan of Union had not proposed separation from Britain, Benjamin Franklin had accounted for many of the challenges the new American government would face after independence. Franklin knew that once independent of the Crown, America would be solely responsible for necessities like maintaining its financial stability, proving a viable economy, establishing a system of justice, and defending the people from attacks by Indians and foreign enemies.   In the final analysis, the Albany Plan of Union created the elements of a true union, many of which would be adopted in September 1774, when the First Continental Congress convened in Philadelphia to set America on the road to revolution.

Exam 2 Essay Example | Topics and Well Written Essays - 1000 words

Exam 2 - Essay Example The car accident in which I was involved with offered me realizations that I never thought I would have and shed light on the things that I should prioritize first other than my career and goal setting. My life is always in the fast lane ever since I tried working for me to enroll in the university I wanted. I began to miss family dinners and forget important family events. Fortunately, my family understands this and tolerated me because of what I want to achieve. The realization came all of a sudden when I woke up in a soft-lit room with my mother and father all looking towards me. They smiled and sighed of relief and asked me if I were alright. I had a heavy feeling when I regained consciousness and feeling slightly dizzy. My arm was wrapped with tourniquets, and I could see that there was heavy bleeding on it before I was sent to this hospital. I was driving towards home around nine in the evening. Although the night was young and there were still people doing their business, goin g home after eight o’clock was not the usual thing for me to do. However, my job calls for it and I would be more than willing to stay late for it to get done, at least, there would be something in store for me and could help with my savings for my dream university life. The car seat was not so comfortable, as it was an old model from my father bought when he received his retirement fee. It was quite old, but I felt that I was older than the car I was driving. I was so tired and my eyes were sleepy. It has always been like that since the first day I started at work. The cars passing by were already like light bulbs racing as I see it. No matter how tired I was, I still preferred to drive since transportation allowance was not in my budget list. I remind myself all the time that I should be cautious when driving, little did I know that that caution has less to do when the body could no longer be awake. I remembered that night in February when I almost lost my life in pursuit o f a dream. While I was driving, lights flashed suddenly into my tired eyes while my hands are holding lightly the steering wheel. I was from an overtime job. The sound of which an exploding-like sound resonated in my ears, and I realized that I have just encountered an accident. I could only remember few things with the crash itself. Maybe because I was too tired to drive that I mishandled everything inside the car. I could say that my vision at that time was not already suitable for driving, but because I was already on the road and I was quite near from my home, I decided to go on. The light-headedness I felt disappeared suddenly when I realized that there was a car approaching my direction. I tried to avoid it by moving the steering wheel away to the car’s direction, but it was too late. The car also ran very fast; it seems to me that the driver was losing control of his vehicle. Soon after, the light coming from the car’s headlights became too strong which blinded me and caused me to lose my control as well. After that was a complete darkness. Me and the driver of the other vehicle were lucky enough to have survived the accident as the police said that the crash was fatal. Although he was also confined in the hospital because of serious injuries and wounds, I was happy to know that he was alright. The police said that the man driving the other car was drunk. Instead of being mad at the man, I was thankful to him somehow, because he led me to the way of

MacDonalds CSR Strategy Essay Example | Topics and Well Written Essays - 750 words - 1

MacDonalds CSR Strategy - Essay Example Examined in this essay are factors influencing the implementation of MacDonald’s CSR strategies and the current aspirational goals contained in the corporation’s â€Å"2020 CSR and Sustainability Framework† launched in 2014.   MacDonald’s CSR strategy remains reputable with other corporations operating in the same niche mirroring their strategies. The company’s ultimate goal entails the reduction of environmental impact of its operations. In addition, the company aims to ensure sustainability whereby, they emphasize on human well-being, energy efficiency and animal health. In the case of the latter, they support entrepreneurs whose animal rearing projects encompass sustainable production. In the fiscal year 2012-2013, the company sourced 100% whitefish from certified fisheries verified by agencies for using sustainable means of production. In addition, the company installed approximately 300,000 energy-efficient kitchen equipment in different outlets (2014). The rampant rise in obesity and the increase in environmental degradation played a pivotal role in influencing MacDonald’s CSR strategies. Wihbey (2012) estimated that the rate of obesity among male adults is 32.2% whereas, that of women is 35.5%. In addition, obesity in the country costs the government an estimated $ 190 billion in medical expenses (Whibey, 2012). Poor dietary habits and leading a sedentary lifestyle are the major causes of obesity in the US. Therefore, companies operating in the fast food industry must be accountable for decreasing the rampant rise in obesity in the country. Intervention strategies implemented by the government continues to compel companies such as MacDonald’s to implement their own CSR strategies that help decrease the rate of obesity. For example, the use of more organic products in the preparation of their meals, and the provision of healthier alternatives to soft drinks (bypasses the soda tax while ensuring a healthy alternative f or customers). Conversely, increased environmental pollution across the globe also compelled MacDonald’s to re-assess their sourcing strategies, packaging materials, and energy consumption in their different outlets.  

Shakespeare and Film Essay Example | Topics and Well Written Essays - 1500 words

Shakespeare and Film - Essay Example Kurosawan depiction of Shakespearean heroes follows the same intense pattern with rich historical background, and similar to Shakespeare’s approach the Japanese director used his work to comment on the history of Japan. The movie that is under discussion is titled â€Å"Throne of blood† that is a transposition of a Shakespeare’s most renowned tragedy â€Å"Macbeth†. Both stories are not only intense political dramas but also gives great deal of insight into the psyche of a psychotic killer. (Goodwin, 1994) Akira Kurosawa has translated all aspects and themes of Macbeth into Japanese culture by setting the story against the backdrop of one of the most turbulent times in Japan that is often referred to as the â€Å"Sengoku Jidai† which means â€Å"The age of the country at war†. The events have been believed to have transpired during the Muromachi period, a time when the violation of the samurai code was rampant and a serious moral misconduct i n the Japanese society. Analogously, the backdrop of the machinations of a brave yet, misguided Scottish general named Macbeth, who is represented by Samurai Washizu in the film as he plots to gain control over the throne of the Spider web forest reigned by Lord Tsuzuki. (Galloway, 2005; Rowe, 2011; Yoshimoto, 2000) Kurosawa has incorporated elements of Noh Theater, which is the traditional Japanese theatrical presentation in the film. The movie also delves deep in to spiritual aspect of the movie in order to make it more relatable to the Japanese audiences and show the multitude of interpretations that can be drawn from Shakespearean text. The movie starts off by showing the facade of the Spider web castle, which highlights the primary theme of the story that is â€Å"lust and pursuit of power†. The supernatural elements are introduced into the first scene of the movie and unlike Macbeth the three witches are represented by an old ghost woman, spinning fabric with a wheel as Samurai Washizu and his companion Samurai Miki; who corresponds to the character of Banquo, are making their journey back to the castle through the forest. (Kunio, 2005) Kurosawa has used mist and fog as key elements of the opening shots in order to show the ambiguity and doubt that will haunt all the main characters in the movie. The misty visualization can also be taken to represent that superficial pursuit for greater wealth, power and position can cloud one’s judgment and often lead to an unsettled conscience constantly lambasting the individual. Another observation that further supports the postulation regarding the theme that Kurosawa wanted to incorporate in his movie was the use of â€Å"Spinning wheel† by the spirit that is a vague reference to the notion of karma and the belief of â€Å"what goes around comes around†. The movie’s production had commenced during a time when Japan was overcoming one of the greatest disaster that it has endured du ring the Second World War as a result of the nuclear bombing on Hiroshima and Nagasaki. It was the same carnage and violence that was then recreated in the movie with the use of intense shots of bloodshed and brutality that shows the ravages of war. Kurosawa has not only attempted to entail the bloody themes of Macbeth but also the painful tragedy that affected the entire Japanese society immensely. Furthermore, besides the generic message that the director has encompassed in the movie, the entry of Lady

Thomas Nagel, death Essay Example | Topics and Well Written Essays - 1000 words

Thomas Nagel, death - Essay Example There are a number of arguments that have been presented in the written work by Nagel concerning the death being an ultimate loss. However, the major aspect that has been well evaluated by the author through rhetoric is the understanding of death being an ultimate loss or the perfect end of an existence. Herein, one can notice that there is strength as well as weakness of the claim concerning death in the written piece. Firstly, the author has appointed two hypotheses to evaluate the subject matter from various perspectives. The appointment of such an approach has rather allowed the author to bring differing viewpoints in contrast1. In such a way, the author has been extremely successful in allowing the readers to understand the context of discussion. It is one of the ways through which the literature gap could easily be understood. As a matter of fact, the weakness of the argument is in terms of pathos. The author has not been able to make an effective use of pathos that could have allowed better back up to the claims and information presented. For instance, the author asserted that life itself is meaningful and one can notice that if there is no evil or good then it, there remains certain value. In order to present a counter crime, the author has weakened the position by asserting that the loss cannot be accounted. On a closer analysis of the pointers and claims presented by Nagel, it comes to understanding that he has brought a very profound debate. There are a number of critics who can consider the hypothesis to be overly presented within the context. The usage of counter arguments as presented by the author surely presented death to be the end of existence but it does not formally answer the questions. In simpler words, the claims and arguments within the article rather leave more questions to be answered. For instance, the understanding of the article by Nagel has been closely underpinned for further research by

Mission and Values of Loyola Marymount University Essay

Mission and Values of Loyola Marymount University - Essay Example If my friends are going bungee jumping or parasailing I usually will find that I have something pressing that needs to be attended to immediately, such as tidying my sock drawer. The issue is not if I ever take risks; I do. The real issue for me is deciding if the risk warrants the reward. Fr. Robert Lawton’s words have helped me to see that taking risks in order to discover who I really am during my college career are risks that will pay great rewards. Who doesn’t want to have happiness and a feeling that God approves of who we are and what we are doing? Ultimately, if I accomplish this level of happiness and closeness with God, I will feel as though I have lived a life of real substance and value. Fr. Robert Lawton said that this journey would be risky, and I believe him. In my mind, I see three potential risks that will need to be faced when journeying to discover how to be myself. I believe that if these three risks can be overcome, I will have accomplished somethin g great during my college education in addition to all of the knowledge I will gain. The first of these three risks is the risk that I will discover I am a very different person than I am now. We all have preconceived notions about our state of being. I have a whole list of likes and dislikes. One of my great failings is that I tend to be judgmental about those who have different tastes and values than myself. I catch myself forming opinions about others based on wholly superficial criteria more often than I care to admit. A nice pair of shoes, the type of car and the city or neighborhood a person lives in too often informs my opinion. The risk of journeying to discover my true self and being judgmental of others scares me because I may discover the things I have used to differentiate myself from others really do not matter to me anymore. I guess what I’m trying to say is, I like who I am right now. I recognize that I have much to learn but I am comfortable with me. The risk for me centers on discovering I’m not who I thought I was and that I might mourn the loss of my old self. I have no desire to look back on my high school self and be glad that I am no longer that person. I would like to think I have arrived at most of my authentic self at this point in my life, but I have the suspicion that everyone looks back on their high school self and has regrets. The risk of becoming your true self is you must necessarily reject portions of the person that you are today. To me, that sounds very uncomfortable. A second risk that needs to be overcome on the road to becoming my authentic self is the risk of defying expectations. I have a way I would like to see my life turn out. So do my family and friends. The risk of opening myself up to change is apparent when I realize that the change may disappoint some of the people I love. I will be exposed to new people and ideas at college. What if I find myself changing course and it is a course I’m not su re my loved ones will accept? I feel that taking this risk to find my true self will be perhaps the hardest. My family has always been loving and supportive. I would never want to disappoint them in any way. But according to the words of Fr. Robert Lawton, I may need to take that risk or I may be sacrificing my own happiness and relationship with God. A final risk I anticipate in this journey is never knowing when you have arrived at the journey’s end. How will I now when I have arrived? I know too many people from my parent’s and grandparent’s generation that seem to think their happiness lies in their new yoga class or the next protest movement they can join. They seem to be constantly seeking but never finding what they are looking for. I think they are looking for a sense of self. The risk for me looking to identify my true

Thomas Nagel, death Essay Example | Topics and Well Written Essays - 1000 words

Thomas Nagel, death - Essay Example There are a number of arguments that have been presented in the written work by Nagel concerning the death being an ultimate loss. However, the major aspect that has been well evaluated by the author through rhetoric is the understanding of death being an ultimate loss or the perfect end of an existence. Herein, one can notice that there is strength as well as weakness of the claim concerning death in the written piece. Firstly, the author has appointed two hypotheses to evaluate the subject matter from various perspectives. The appointment of such an approach has rather allowed the author to bring differing viewpoints in contrast1. In such a way, the author has been extremely successful in allowing the readers to understand the context of discussion. It is one of the ways through which the literature gap could easily be understood. As a matter of fact, the weakness of the argument is in terms of pathos. The author has not been able to make an effective use of pathos that could have allowed better back up to the claims and information presented. For instance, the author asserted that life itself is meaningful and one can notice that if there is no evil or good then it, there remains certain value. In order to present a counter crime, the author has weakened the position by asserting that the loss cannot be accounted. On a closer analysis of the pointers and claims presented by Nagel, it comes to understanding that he has brought a very profound debate. There are a number of critics who can consider the hypothesis to be overly presented within the context. The usage of counter arguments as presented by the author surely presented death to be the end of existence but it does not formally answer the questions. In simpler words, the claims and arguments within the article rather leave more questions to be answered. For instance, the understanding of the article by Nagel has been closely underpinned for further research by

Main Street Program Essay Example | Topics and Well Written Essays - 500 words

Main Street Program - Essay Example enerally, it will be expected that the Main Street in question will satisfy and fall within the general notion and rationale behind the creation of the Main Street program. The National Main Street Centre (2014) noted that the Main Street concept is in place to revitalize and strengthen traditional commercial districts of communities through such approaches such as â€Å"existing economic development, historic preservation, city management, or urban and community planning programs.† Based on this description, it can be said on authority that the Historic Dupont Circle Main Street (HDCMS) is part of the Main Street program’s success stories. Walking through the Dupont Circle, one sees an old city circle that has been transformed into a modern tourist destination where visitors and residents are met with the best of historic landmarks, institutions, transportation system, and best of all, an array of commercially active business environment where several restaurants, hotels, bars and rest stops can be found. HDCMS is over a decade old as it was started in May 2003 through the use of the mayor’s grant. Over the years, there have been records of economic success and transformation, including a swift transition from a place that used to be the hub for illegal and illicit trade and activities. As a local resident, there are a number of factors that can be seen that make Dupont Circle of Washington DC and the HDCMS deserve commendation. In the first place, the community and its leaders can be said to have done well as the HDCMS has been carried out in a very well planned manner. This is because back in May 2003, leader s of the community, led by the major drafted a development plan for the area that spelt out very clear targets and goals that needed to be achieved. Because of this, development agenda has been pursued in a manner that falls according to plan. Consequently, the haphazard progression of events at the Dupont Circle has not happened. Again, the community

Cameron International Corp Essay Example for Free

Cameron International Corp Essay The three major issues facing Cameron International (CAM) are acquisitions, environmental, and competition risk. Cameron International is primarily involved in the manufacture of petroleum production equipment, compression and power equipment to direct flows of oil and gas wells. Acquisitions The company is formerly known as Cooper Cameron Corporation. The company growth depends on the availability of natural resources. To be able to be competitive in the industry, it needs to analyze the existing processes and identify the best production method for harnessing oil and gas, and adjusting it manufacturing operations towards the identified need. The Company made significant investments in improving its services and products over the years. During 2004 to 2005, the company has acquired Petreco International and Dresser Flow Control Businesses. Also, â€Å"Recently CAM paid approximately $44 million to acquire DES Operations Limited, a Scotland-based supplier of production-enhancement technology, which will enhance the subsea operations within the Drilling and Production Systems segment† (value line). Subsea operations is the new direction to which the company is heading. In fact, the company is currently working on more than 15 major subsea projects using motors and other equipment made by an aerospace-industry contractor (Factiva Wall Street Journal). These projects will require a longer time, a large increase in financial scope, a need in substantial engineering, and it will also involve the application of existing technology to new environments or new technology (CAM 10K 2006 p. 7). Because this new operations are larger and more complex than traditional operations, the Company may not be prepared for meeting the expertise and technical requirements of the projects. Failure to meet client’s expectations does not only lead to loss in revenue, but also to loss of the significant financial investments committed by the company towards this innovation. The company has had both success and failures in this new endeavor. Subsea operations account for eight percent (8%) of the company’s revenue in 2006 (CAM 10K 2006 p. 7). According to Fortune magazine, the company has raised earnings by producing an array of subsea valves, wellheads and blowout protectors which are currently on high demand. The result is expected to make Camerons profits to climb thirty-nine percent (39%) this year. On the other hand the company experienced backlogs on the projects, amounting to as much as four hundred eight million dollars ($408 millions). Based on these figures, it is clear that the new operations of the Company can be lucrative and risky. As mentioned above, the new operations involve the following risks: not meeting client’s expectations, incurring delay, loss of revenue, loss of opportunity and loss of capital. Environmental Litigation The Company has a strong policy on environment sustainability and has implemented measures to ensure the quality, safety and reliability of its products. It utilizes an all electric sub-sea production system which is designed to reduce environmental contamination risks. It line of compression products offer greater efficiency and reduced emission levels. (Annual report 2006 p. 9) The company has conducted oil risk spills analysis through the OSRA models originally developed by Smith and company, which has been enhanced over the years and uses realistic data fields of winds and ocean currents in the GOM (OCS Report 2007). However, it may be noted that with Cameron’s policy to pursue an electric sub-sea production system, the risk of oil spills is reduced and the likelihood of it being involved in a major oil spill is reduced. In addition to this, the company has exerted efforts towards managing environmental risks involved in subsea operations by contributing in the development of a shut-off device called Environmental Safe Guard. This device has been proven successful in operation under 2000-m water (Simondin, et. al. 2005). Competition Risk Cameron International has maintained a track of growth in the oil industry, from 1833 up to the present. It currently manufactures 50 different brands of drilling and production systems. Growth can be expected to continue. As pointed out in the Company’s annual report (2006), sales of equipment like compression systems has registered a steady increase with the greatest share of revenues accruing from sales outside the United States. The Company has maintained an excellent revenue growth rate at thirty-nine point sixty-seven percent (39. 67%). It also has a net income growth rate of eighty-one point eighty-eight percent (81. 98%), while maintaining a good debt to equity ratio of forty-three point fifty-two percent (43. 2%). Debt to equity ratio is good compared to the industry average of 63% (Corn 2007). A comparison of the company’s ratios with others in the fields provides a clearer picture of its performance in the industry. The company’s touted revenue growth rate is ranked fifteenth (15th) in the industry and is extremely small compared to the leading company. Its long term growth rate is assessed as twenty-one percent (21%), also fifteenth in the industry. These ratios show us that the company’s performance is not the leading company in its industry but it does perform respectably compared with the other players. In its 10K, the company claims that it has a growing global market (CAM 10K p. 7). Some financial analysts agree with this statement. The CEO of Clear Indexes LLC and Clear Asset Management LLC claims that there is an increasing demand for oil in China and India and the Company is â€Å"ideally placed† in supplying the demand for increased production (Corn). However, because of the ties of Corn’s own company with CAM, this statement should not be taken at its face value. In the 30 April 2007 issue of Fortune, the company is only seventh in the industry with Halliburton ranking first. On a positive note, the company did climb up the Forbes 500 list with a present ranking of five hundred fifty-third (553rd) from last year’s six hundred eighty-fifth (685th). (Fortune 500 annual ranking) Based on the analysis above, the company’s performance is acceptable but not stellar. The changes made by the company towards subsea operations may be the wave of the future, providing not only a significant portion of the company’s revenues but also lowering environmental liability risks that are necessarily included in the company’s operations. The move, however, is not without its disadvantages. Subsea operations requires the commitment of large amounts of capital and expertise, expertise that the company has not fully mastered. The failure of the company in this endeavor will adversely affect the company’s growth for years to come.

Introduction to Crime and Punishment

Introduction to Crime and Punishment Theories were developed to help to explain and understand certain events, behaviors and/or situations. Over the years, sociologists have created these theories in hopes of explaining why things happen in society. For instance, social conflict theories try to explain why society creates conflict due to inequalities that are present in everyday life. In Karl Marx and Engels, economic determinism, economic activity shapes and defines all political, cultural, social and technological aspects of society. It proposes that laws and norms are made in the interest of powerful members of society. This conflict theory proposes three propositions. The first proposition explains that the more inequality the more conflict. The second explains that those who receive less needed resources question the legitimacy of social order, and the third proposition says that those who are getting fewer resources will organize and expose conflict to the public. Marx and Engel saw that unjust exploitation of one social class and social solidarity could be regained if we overthrown capitalism. In the interactional theory, developed by Terrence Thornberry, suggests that delinquent behavior is a result of a relationship between an individual, peer groups, social structures, weakened bonds and learning environment. This theory is broken into three different stages in a life course. The first stage is delinquent behaviors are developed during childhood, primarily because of a dysfunctional family, school failure and association with delinquent peers. The second stage is during mid-adolescence where they are no longer influenced by family, but their peers. The third stage is during adulthood where their delinquent behaviors are shaped by their place in society and his or her own family. According to Durkheim, Punishment is an expression of social solidarity. He believed that punishment serves positive functions in society. There are three parties that help enact punishment. The controller is the person that administers the act, the controlled is the person being punished, the one who committed the crime, and the onlookers which is the general public. Durkheim saw punishment as a moral education. Punishment is an essential part of moral order in society and it helps limit the spread of deviance and disobedience. The two theories that I found interesting were Marx and Engels economic determinism and Durkheims punishment as a moral education. I agree with Marxs idea of the inequality of power in society and how it influences deviant behavior among people who cant get the resources that they need in society. When an individual seem to not have the resources, they go about getting it another way. This relates back to Robert Mertons strain theory that focused on the emphasis of the American Dream. Those who cant obtain it, find other ways, such as stealing or selling drugs. The conflict theory explains that inequality causes more conflict. Those who receive less needed resources would organize and come forth to open it up to the public. Capitalism is considered the root of conflict because it is taken to be the source of unjust inequality. I agree that we should overthrow capitalism and form a just social solidarity, like communism, as Marx and Engel suggests. This way everyone is on the same lev el of social class and has the opportunity of receiving the same resources needed in society. In Durkheims, punishment as a moral education, I agree that punishment is essential for social order. For most children, when they are born they are taught morally right from wrong, such things like, stealing, lying or fighting. This is reinforced with punishment that can range from time-outs to physical beatings. As a result it ensures that whenever the child has an urge to do something wrong, they know the consequences. Personally, for as long as I can remember I have always been reprimanded by my parents whenever I did something I knew I wasnt suppose to. So as a result at any time I felt like misbehaving I would avoid it so that I wouldnt get punished for it. The same idea relates to when an individual thinks about committing a crime, they know that punishment will be a result of that. Like many other theories they arent concrete. They are developed to make sense of why and how certain things happen in society, but there are some criticisms that can be made about them. Durkheim says that punishment is a positive function in society. It reinforces social solidarity and strengthen common values. Although I agree, I question whether he believes punishment of criminals has more of a positive function than reforming criminals? I do believe that some criminals deserve to punished for their actions, but I also believe that developing systems or policies where we can help an individual, that has committed crime, become a better person in society. There are circumstances where an individual had to commit a crime not because they wanted to but because they had to. For instance, a mother that is struggling to make ends meet for herself and her family, steals food from the grocery store because she has no money. In a technical sense she has committed a crime of stealing, but I m sure if she had the money she wouldnt steal. Instead of punishing her by putting her into a correctional institution, why not help her find a job where she can have steady income. This way she is able to provide for her family and we dont have to separate her from her kids.

Identification Essay -- essays papers

Identification The identification process is perhaps the biggest problem in gifted education. In the United States, it is estimated that 47,846,000 children are enrolled in K-12 public schools. Of these students, approximately 2,393,000, or five percent, are considered gifted (Genius Denied, 2005). Developing procedures to identify these exceptional students can be an arduous task. However, Coleman has stated that, â€Å"Identification remains critical to ensuring that children receive the services they need to thrive in school† (2003, 1). There are several problems educators deal with when identifying gifted students. First, students from economically disadvantaged families or from culturally diverse backgrounds are considerably underrepresented in gifted programs. Also, gifted children with other noted disabilities are not represented. These students, also called twice-exceptional students, are especially hard to identify and instruct, as they may require advanced learning in certa in areas as well as remedial education in other areas (Winebrenner, 2003). Second, many educators are not trained to deal with such drastic above average intelligence, and they tend to rely on only one aspect of intelligence, such as an IQ score or a result from a standardized test, to identify intelligent students. These educators need to realize that intelligence is more complex, and may be evident more in portfolios, group projects, performance-based assessments, or a summation of work displayed over time. And finally, there is often a disparity between identification and the services involved. For example, a student identified as advanced in mathematics alone would probably not benefit from grade skipping, as he/she may fall behind in... ... Willard, P. (2002). Catering to the needs of gifted children. Dodge City Daily Globe. Retrieved 24 February 2005 from http://www.dodgeglobe.com/stories/092702/lif_gifted.shtml. This article tells the story of Erich Steubgen, a gifted student. The article then goes on to evaluate the emotional aspects of gifted and talented children – how they feel in a normal classroom, and warning signs for teachers who might be thrown off by adverse behaviors. Hagy, J. (2004). Hidden Genius. Teacher Magazine, 15(6), pp. 51-52. Retrieved 20 February 2005 from www.edweek.org. This resource provided information about the frustrations involved in identification from a parent’s perspective. Winner, E. (1996). The miseducation of our gifted children. Retrieved 21 April 2005 from www.edweek.org. This article mainly reviews several points I made in my paper.

My Writing is My Voice :: Teaching Writing Education Essays

My Writing is My Voice For the longest time, I really did not know who I was. Not that I was confused about who I saw in the mirror, but I had know idea why I thought the way I did about things. Science had always interested me. Animals have such a unique character created out of the need for survival. They are not influenced by outside pressures to conform. I made the decision to study them for the rest of my life. But I really did not know what separated me, as a human, from my cat. The school systems and church tried to give me explanations. They encompassed the fact that I think logically, have problem solving skills, emotions, and make decisions based on these emotions. Animals did not have these abilities and this separated them form us. But the education started to contradict itself. After being exposed to a vast majority of animals, I saw abilities that humans cannot posses. Some can fly, breath underwater, and exist in climates where humans cannot without artificial devices. Humans cannot survive winters without clothes or travel the oceans without boats. The system was lying to me. Animals could adapt and think quite well. We were not better, just different. This made me lose faith in the system and I began to take up independent thought. Because I thought I should be a truly independent thinker, I believed that everything I knew was a product of my own discovery. Within my own mind, everything was the way it was because I thought it. The rest of the information in my head was only a bunch of stuff set up by society for me to learn. When I left my small town of Big Lake after graduation, I was in search of a higher education. Where? A university of course! I rushed into the world of undergraduates with hopes and dreams of someday being able to explain a reason for everything. But I did not want to do it in the same fashion the system was requiring it. They made the rules and I was supposed to follow them. I did not like what they had to say. I questioned most everything. There were disciplines though that I did not question. Physics, biology, and chemistry existed long before humans. I have already seen them in nature. Nature itself was proof enough to believe in their validity.

Art work

Sherlock Homes and I are at the local coffee shop discussing the recent case of the kidnapping of Nancy Philips and how this event is ever so tragic. At this moment Sherlock Is approached by a woman. The woman looks younger, in her late twenties I would say, she had light brown silky hair & she was tall and a very fit woman at that. She had beautiful big green sad eyes and a big black overcoat on with a slouched posture. The young woman had her hair drooped over the side and pinned back out of her face.She stood over us for quite some time, then pursued into tears, Sherlock then went to the next table got a chair and offered her to sit down and explain the problem. The woman then said is a low voice, â€Å"My name is Georgia Nicole Philips, I am 31 and my daughter has been kidnapped† I could almost see Sherlock brain working when then he knew she was talking about poor old Nancy Philips which to to be her daughter. â€Å"You are indeed the mother of Nancy Philips? † sai d Sherlock in a questioning tone. Indeed I am, and I am so happy I found you here today, I have eared many wonderful things about you and your success In solving cases. I really hope you can help me figure out this ample mystery and hopefully find my daughter† At this moment Georgia reached in her handbag and whipped her eyes with a handkerchief then quickly stored It away as If she was embarrassed. â€Å"l see you have taken the metro here, you have recently been smoking you also have degrees In law? † â€Å"How did you know! She replied I observed the metro ticket sticking out the side of your left coat pocket that looks airily new; I also noticed your yellow stained fingers/fingernails & you have several key chains from the School of Law which most likely means you practiced law.

Critical Analysis of the US Electoral College Essay

Electoral College is a term that refers to a selected group of representatives who perform the task of electing candidates for particular powerful offices such as presidents or church leaders. The selection process of electing candidates usually involves participants from different and competing political or religious entities. In the recent past, the Electoral College has been conspicuously practiced in electing the President of the United Stats and the Pope of the Catholic Church. It is the US Electoral College that has particularly drawn much concern as to its effectiveness and reliability in electing the president of the federal republic. This essay identifies some of the problems associated with the Electoral College and analyses the implications of the suggested modifications and alternatives. Analysis of the US Electoral College In the United States, the Electoral College system is used to elect the President from competing candidates from either the Republican Party, the Democratic Party of independent candidates. See more: how to write an analysis Rather than elect a president and a vice-president directly through national elections, the US conducts separate elections in all its 51 states during which the winner in each state is allocated the number of electoral votes proportional to the total representation of the state in Congress which has a total of 538 electoral voters. The winner of the presidential contests is expected to win a total of 270 votes of the Electoral College. Although the design of the Electoral College was clever and well intentioned, the system is susceptible to inherent flaws, some of which were resolved by constitutional amendments while others remain unresolved to date (Miller, 2008). Indeed, as Miller (2008) noted, the selection system established by the Electoral College has at its core the objective to foster fairness in the election of candidates in non-partisan environment, the motive was rendered irrelevant with the formation of competing political parties to compete in the selection process for the presidency. There is no doubt that the Electoral College system presents many challenges and problems to the fairness of the Presidential election in the US which include the problem of election reversal, problems with the voting power, partisan biasness, excessive focus on battleground states and the likelihood of pledge violations. One obvious problem that emerges from the Electoral College system is that the results of adding up the total electoral votes in the states may end up being different from adding up the total popular votes in all those states. Miller (2008) identifies the situation of the 2000 elections where the eventual winner, George W. had more electoral votes but less popular vote than the loser, Albert Gore. Moreover, in the event that there emerges a serious third party contestant, then it would be impossible for any candidate to garner the mandatory 270 electoral votes. According to the US constitution, the emergence of such an eventuality would require that the election process be taken to the Congress where voting should be conducted repeatedly until a victor emerges. Whereas there are concerns if the Electoral College represents adequate allocation of voting powers to all the states, there are also concerns as two whether the bipartisanship of the two-party system in the US is likely to represent non-partisan election of the president. Moreover, the focus of the Electoral College on the battleground states attracts disproportionate attention from parties and their candidates, effectively raising questions on the voting powers of the other states. Conclusion Some of the suggested proposals suggested include: (1) amending the constitution to empower the American with the constitutional rights to directly elect the president through a popular vote; (2) apportionment of the electoral votes fractionally according to the population of states so as to eliminate the problem of election reversal; and (3) equal apportionment of the electoral votes to all states to eliminate the problem of state voting powers. The proposal to amend the constitution so as to give American the constitutional rights to directly elect the president stands out as the most superior suggestion because it will eliminate all the problems and challenges associated with the Electoral College. References Miller, N. R. (2008). The US electoral college: Origins, transformation, problems and prospects. UMBC, retrieved on 22 May 2009 from: .

Lesson plan for special education Assignment Example | Topics and Well Written Essays - 750 words

Lesson plan for special education - Assignment Example Integrate of a wide scope of methods of instructions that are suited to learner’s distinct styles of learning. This is aimed at creating an intended program for Tom success in tertiary institution preparatory curriculums Stress on the need to ensure that Tom fits in the school curriculums and with co-joined traditional aspects of the school such as co-curricular activities. Tom will be to pursue his core based courses as well as take part in other classes, co-curricular activities like athletics together with the rest of learners in the school This lesson plan seeks to explore Tom, a 10 year old kid in the 5th. He will be engaged in a handy activity aimed at helping him distinguish different conditions that act as trigger factors to asthma. Tom will be engaged in research of various ways to prevent these conditions and also on possible methods of treatment. Through internet sources and a Brain POP utility, Tom is to develop from them, research skills (Dawson, 1989). The research activities will involve finding, compiling, and summarizing information regarding asthma. It will uplift awareness not only on asthma but also of other possible ill health. Lastly, Tom will also get to learn on ways to uplift awareness in his community regarding the conditions of ill health (Dawson, 1989). He will be able to indulge in a related activity or engage in charity work geared towards the same. 1. Give cards, with conditions that trigger Asthma, to the students to cut them apart. Begin with a related activity and challenge Tom to work in groups. Let the group members classify cards provided in a criterion that is comfortable to them. In case the members are not able to classify a few of the cards allow a quick research on the internet through a computer. This is to ensure that the students, especially Tom, come up with solutions of their own. 2. Lead a discussion to help the students to compare and contrast. At this point they can be made familiar on the condition

The Impact of Afterschool Programs within California High Schools Research Paper

The Impact of Afterschool Programs within California High Schools - Research Paper Example This report declares that in the study of the impact of after school programs within California high schools, the variables were debate, church, track, football, baseball, basketball, swim team, lacrosse, soccer, karate, volleyball, tennis, cheerleading, gymnastics, dance, no after school activities, students’ academics and community involvement. Variables are the factors or elements which make up a given argument as they act on each other in various ways. They are the determinants of how a given phenomenon shall turn out to be. There are different types of variables. Generally speaking, there are the dependent variables and the independent variables. The independent variables are those which do not change regardless. This paper makes a conclusion that doctors and psychologists concur that indeed at the high school age, the students have a young body and brain all of which are growing at a very fast rate. There are very many changes that are taking place in the body of the students at this point in time and putting too much stress on them is a recipe for disaster. In this regard, considering the fact that the academic content in high schools is one of the toughest and nerve racking, it is very recommended that a way is devised for taking the stress away from the students. There is no better way than engaging the students in after school programs on a daily basis. It is a source of comfort that is effective in the restoration of sanity to the young minds of the high school students. In the study of the impact of after school programs within California high schools, the variables were debate, church, track, football, baseball, basketball, swim team, lacrosse, soccer, karate, volleyball, tennis, chee rleading, gymnastics, dance, no after school activities, students’ academics and community involvement. Variables are the factors or elements which make up a given argument as they act on each other in various ways. They are the determinants of how a given phenomenon shall turn out to be. There are different types of variables. Generally speaking, there are the dependent variables and the independent variables. The independent variables are those which do not change regardless. They are not affected by any other factors or variables. They are usually factors which are either permanent or are changed by supernatural factors. In this case, they are the students’ academics and community involvement which are always invariable. On the other hand, dependent variables are those which rely on other variables so as to act in a given fashion. They cannot stand on their own as changes which occur on other factors would alter them to behave

Relationship between Job Satisfaction and Nurse's Turnover in Essay

Relationship between Job Satisfaction and Nurse's Turnover in Intensive Care Unit - Essay Example Basically, ICUs have complex clinical areas such as emergency departments and critical care and the nurses working in these departments often face complex problems related to decision making, working long hours, shift work as well as high patient turnover. Thus, it is vital to retain highly skilled and specialised nurses working in this critical area and this can only be attained by ensuring that the nurses are satisfied with their work (Murrells et al. 2005). During the contemporary period, it can be noted that young adults are now better positioned to find better and lucrative employment opportunities in other fields as a result of the rapid changes such as technological innovations taking place in the environment in which we live. A concern of morality and ethics is rapidly diminishing when people consider their careers and it can be noted that the current generation of young adults are less motivated to join the nursing profession. Moreover, research has shown that the shortage o f nurses in acute hospitals can be attributed to the element of little job satisfaction because of lack of job fulfilment and heavy workloads (Hayes, Bonner, & Pryor 2010). ... The search of literature in this case is limited to research articles published in English and the search strategy is illustrated in table 1. The keywords used to collect relevant articles include the following: Factors effecting nursing job satisfaction. Job satisfaction among intensive care nurses. Nursing turnover. The articles were included if they met the following inclusion criteria: English language articles. Peer reviewed journals. Table 1 Research strategy Hits Nature of research Country Research methodology -factors affecting nursing job satisfaction in ICUs -dissatisfaction -nursing turnover in IC -The research is based on review of published research in ICU and healthcare. No actual research was conducted. -the paper focuses on Australia, USA and China. -the paper is based on qualitative method where published research in this area is critically analysed. About four articles will be reviewed. Review theme The specific theme of this review of research literature is to esta blish the relationship between nursing job satisfaction and turnover in the intensive care units. Literature review: The review of literature in this case is a combination of summary and explanation of the most current studies related to the topic. The qualitative method of analysing published literature which is employed in this paper is significant in that it gives a clear understanding of the subject area as well as insight into areas that may require further research. The understanding of current literature in this subject area reviewed is important because it provides a foundation upon which a researcher can build knowledge. Factors affecting job satisfaction: The concept of job satisfaction is complex in that there are

OCD (obsessive compulsive personality disorder) Research Paper - 1

OCD (obsessive compulsive personality disorder) - Research Paper Example However, clinically, that is not true. Toates and Toates (2002) say that OCD i â€Å"†¦classified in psychiatric thinking as an anxiety disorder†¦Ã¢â‚¬  (pp. vii). What is currently known about obsessive-compulsive disorder is that it is basically consisting of two functions: there is an obsession (or obsessions), and a compulsion (or compulsions). The two interact with each other, playing off each other and feeding the fear that is inherent in this disease. For example, some people check the locks on doors over and over in order to ensure that everything is secure. Some people retrace their steps until things â€Å"feel right.† Some people have a compulsion with hand-washing, and must rub their skin clean until it is red and smarting. Some people must check that the lights are turned off in their room before leaving. Some people avoid stepping on cracks in the sidewalk for fear that they will not have good luck. As one can see, these â€Å"compulsions† go far beyond just worrying about simple bad luck. These compulsions become the centerpiece of the person’s day, and, clinically speaking, more than an hour focusing on compulsions is part of what is considered part of the patient’s diagnosis. Basically, what is another part of the diagnosis is the necessity of the patient to have to focus on an obsession. Now, an obsession can be almost anything. The obsession itself could be the light. The obsession itself could be the sidewalk’s cracks. Whatever that thing is upon which the patient is focusing so intently, that is the obsession which is problematic for the patient. The patient becomes so intently focused upon this object or thought that it consistently invades his or her mind and makes him or her almost crazy with checking, washing, or some other repetitive behavior or ritual that becomes a focus of one’s daily life. Indeed, Collie (2005) describes the OC D diagnosis as a function of â€Å"†¦mental or behavioral rituals†¦Ã¢â‚¬  (pp. x). One

Fluid Mechanics 230 Essay Example | Topics and Well Written Essays - 1500 words

Fluid Mechanics 230 - Essay Example TYPES OF DRAG Form drag This could be described as the frictional force resulting from the shape of a moving object. This drag remains highly dependent on size and shape of objects; hence, the name form drag (Batchelor 2000). Bodies with larger cross-sectional designs experience higher levels of form drag than those presented with sleek design. The shape and size of a body affects the surface area of the object which comes into contact with the fluid. The experienced frictional forces results from contact between the moving object and fluid through which movement occurs. The occurrence of this drag depends on the object shape, large cross-sectional designs offers higher percentage of object contact with fluid, frictional forces inducing higher levels of form drag. Skin friction Skins friction refers to a type of drag resulting from frictional forces existing between the skin of objects and the fluid through which movement occurs. This drag arises from interaction between fluids and o bject surface, and remains dependent on wetted surface area when addressing occurrence within marine vehicles. This frictional force remains directly proportional to the surface area of the object’s skin contacting the fluid. The frictional force also follows the drag equation making it a coefficient of prevailing square of marine vehicle speed. Fluid viscosity, resulting from friction between neighbouring parcels of fluid moving in a different direction, contributes to the occurrence of viscous drag. Viscous drag, consequently, contributes to the development of skin friction within marine vehicles. Interference drag This could be defined as drag caused by flow interference experienced at structural junctions of objects moving within fluids. The experienced interference ultimately contributes to increased pressure upon other parts of the surface contacting fluids, consequently increasing the overall drag effect. While all objects experience certain levels of drag, when moving within fluids, the presence of junctions upon the structure increases the overall drag experienced by objects. Interference drag remains characteristic of objects having transonic flow. Objects moving at high speeds nearing 700 miles per hour commonly experience interference drag related to the travelling speeds nearing those of sound. The surrounding fluid speeds normally affect the occurrence of interference drag. When fluids move in the opposite direction, the resulting speed experienced at the contact increases significantly, and could contribute to the occurrence of interference drag in objects moving at slower speeds. Lift-induced drag This could become defined as drag resulting from the redirection of airflow by moving objects towards a different direction. In moving marine vessels this drag normally results from flowing air inducing a lifting characteristic upon the marine vehicles. Lift-induced drag within marine vehicles occurs on vessels moving on water. Vessels moving u nderwater, like submarines, cannot experience this drag force because it becomes induced through air. Underwater vessels only remain in contact with water. These marine vehicles never come into contact with air as they travel submerged underwater. When vessels travel at increased speeds on water, the influence of air affects the motion through inducing a lifting motion upon marine vessels. The lift normally occurs following substantial changes in speed and direction of flowing wind. While vessels might remain travelling